Each year, Kennesaw State University selects a country to highlight through its “Year of” program, celebrating global culture across campus events. For the upcoming Year of Thailand, my design was selected to be the official logo representing the initiative.
My design was chosen as the primary visual identity for the entire year, serving as the face of the program across multiple platforms. The logo will be featured on merchandise, posters, social media, and campus-wide materials, helping to unify the visual experience and communicate the spirit of Thailand to a broad audience.
This project required balancing cultural inspiration with clarity and versatility, creating a design that is both meaningful and adaptable across various formats. The final mark reflects a thoughtful integration of visual storytelling and functional design, ensuring it remains impactful at every scale, from small promotional items to large environmental graphics.
Logo variations
